What role does menu knowledge play in upselling?

Menu knowledge is crucial for servers as it empowers them to recommend items intelligently to customers. When servers are well-versed in the menu, they can highlight specific dishes, suggest pairings, and detail the flavors and ingredients that might appeal to customers based on their preferences. This knowledge not only increases the likelihood of customers being influenced by these recommendations but also enhances their dining experience. When servers can communicate effectively about the menu, including specials or unique items, they create an opportunity for upselling, which ultimately boosts the restaurant's sales. This engagement with the menu builds customer trust and satisfaction, as patrons feel guided towards selections that they are likely to enjoy.